Case Study / July 2020 - September 2021

Creating a platform where expecting parents can share their pregnancy journey

Platform:

Website

Industry:

Parent

Location:

Canada / USA

Showing how the themed website may look on a iMac computer

Summary

Virtual Baby Shower provides a platform for expecting parents where they can access a dedicated content management system with baby showers in mind. Here they will be able to decide who can see the website, by invitation or leaving it open to the public. Hosts can share content, and photos to keep family, friends and loved ones up to date about their pregnancy journey.

Why a dedicated platform?

COVID-19 reduced the ability of expecting parents to share their journey in-person
Hard to navigate DIY website builders with too many options
Lack privacy on public websites

Building a Website

Getting a website online is meant to be quick and easy. Less emphasis towards design, more towards the content. This is meant to support parents in sharing their pregnancy journey.

Key Factors for Success

Simplistic CMS

Users wanted an easy method of adding, editing, and removing information from select areas of the webpages.

Important Functions

Key tasks were important to be able to have on the website such as, e-invites, gallery, guest book, and sharing posts with friends and family.

Protecting Privacy

Keeping data private and secure was important, in some cases to keep it off social media and in other cases to have one unique location for sharing.

Multiple Themes

Parents wanted to be able to pick from different styles of artwork, or colours rather than design the page from scratch.

Building a DIY Website

Card sorting which lead to priority and understanding locations on screen. Top left admin rea, top right exit space, left middle side bar, center area main focus, right middle current side activity, bottom left and right are low impact, and center bottom is prime interaction area

Focus on options you need

The website is scoped to only three pages (home, gallery, guestbook), game page and two additional pages for sharing links (gift registry and chats).

Prepare your website

Users can share posts, add images and important relevant links for gift registries and virtual meetups. depending on how users want to use the website, they can enable guest posts and games (can further select which games or add their own quizzes).

The table provides a dedicated space just for those sitting with you virtually

Buttons for starting and stopping audio, video and volume for both sections, class and table.

Secure Sign-In

When turned on, this function provides users a way to require users visiting the website to sign in. Only if they are on the approved list will they be granted access.

Customize with themes and fonts

Inside the content management system users can swap themes and fonts. This allows for a more simplistic method of modifying the style of their website.